
Shopify Development
Subscription-focused Shopify replatform for a premium wellness brand
Premium wellness brand
Rebuilt the storefront around subscriptions, faster merchandising, and cleaner analytics so the internal team could launch campaigns without engineering bottlenecks.
Challenge
The brand had a slow theme, fragmented subscription logic, and unreliable campaign attribution that made it hard to scale paid traffic profitably.
Solution
Delivered a custom Shopify theme with Recharge subscription flows, modular landing page sections, and a tightened GA4/GTM event model.
Outcomes
- • Reduced friction in subscription checkout flows
- • Improved launch speed for campaign landing pages
- • Cleaned up reporting for conversion and retention analysis
+37%
Conversion Increase
-42%
Load Time Reduction
+28%
AOV Increase






